For the last few months we’ve been offering free shipping and as of today, were back to passing on the shipping rates to customers. I thought it was worth an explanation here on the blog as to why:
Our customers aren’t stupid and after a fair bit of thought we’ve decided that offering “free shipping” is a bit condescending. I don’t believe that anyone really believes that couriers actually deliver the goods for free or that the shipping cost of the product, regardless of if its on our website or any other, isn’t included in the price of the item.
So if you believe this logic, then it starts to become very apparent that by hiding the shipping cost into the cost of your bikini all we really doing is overcharging are better customers who tend to buy two or more products at a time, essentially they pay for the shipping several times over.

Money Wasted on Free Shipping
Its yet to be seen if customers will feel the same way as us, but in an effort to give the best value we’ll be charging a small amount for the shipping (6Euro) and taking this shipping costs off the price of the bikinis. Same total just different structure.